Which Regional Retailer Outranked Amazon as Top E-Commerce Grocer? – Progressive Grocer


In its inaugural “eCommerce Retailer Preference Index,” dunnhumby has named H-E-B as the top ranked e-commerce grocer, followed closely by Amazon and Amazon Fresh, respectively. The study examines the $100 billion U.S. e-commerce grocery market and is part of dunnhumby’s latest strategic market analysis.

The rankings are based on a consumer survey-informed statistical model that predicts how retailers perform on customer needs that matter most, as well as emotional bonds with online …….


In its inaugural “eCommerce Retailer Choice Index,” dunnhumby has named H-E-B As a Outcome of the very biggest ranked e-commerce grocer, adopted intently by Amazon and Amazon Current, respectively. The research examines the $100 billion U.S. e-commerce grocery market and is An factor of dunnhumby’s latest strategic market evaluation.

The scores are based mostly on a shopper survey-educated statistical mannequin that predicts how retailers carry out on buyer wants that matter most, As properly as to emotional bonds with Internet consumers. Choice driver and emotional connection scores acquired here from An internet-based mostly survey Of three,000 U.S. households that shopped on-line A minimal of as quickly as Inside the 30 days prior, with the 5 drivers of buyer preference for e-commerce being owned digital asset utilization, ease and reliability, substitutes, product and worth.

Following H-E-B, Amazon and Amazon Current Inside the rating are, respectively, Walmart, Sam’s Membership, Kroger, BJ’s Wholesale Membership and Sprouts Farmers Market. H-E-B had the highest diploma of emotional connection and on-line share of pockets amongst its buyer base, Based on dunnhumby, and its buyers migrated their spending on-line In all probability the most after the pandemic hit.

“H-E-B’s spectacular efficiency proves that it’s potential to compete and win in the direction of Amazon When it Includes grocery e-commerce,” said Grant Steadman, prefacetnt of North America for dunnhumby. “Their success provides mid-measurement and regional retailers a roadmap on The biggest Method to succeed on-line. 

“H-E-B’s e-commerce journey goes again to 2015, Once they first started with curbfacet decide-up, They typically have since constructed up A strong on-line ecosystem,” Steadman continued. “The combination of a straightforward And simple To make the most of buying expertise with a unbelievable emotional Reference to buyers reveals how grocers can thrive On this multichannel panorama.”

The completely different prime eight grocers Inside the index have scale and measurement on their facet, with extra funds to dedicate to the e-commerce expertise with out Counting on third-celebration corporations. So far as e-commerce success, dunnhumby found that An important drivers are owned digital asset utilization and ease and reliability. 

“Which suggests banners that scored highest on these two drivers, furtherly had the strongest emotional and e-commerce efficiency On this research,” The agency said. “Walmart, Amazon and Amazon Current are the three prime ranked retailers for owned digital asset utilization. Sam’s Membership, Amazon Current and Aldi are The …….

Source: https://www.progressivegrocer.com/which-regional-retailer-outranked-amazon-top-e-commerce-grocer

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