According to official estimates, India is home to seven million artisans. However, data from unofficial sources indicate that the artisan strength is as high as 200 million. Over the years, many e-commerce platforms have provided a platform for these artisans to empower them and give them the confidence to earn their livelihood.
One such startup is Niiyaa, which has gone the extra mile to uplift the lives of the ARTisan Community in different pockets of the world.
Niiyaa is the br…….
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Based mostly on official estimates, India is house to seven million artworkisans. However, knowledge from unofficial sources level out that the artworkisan power is as extreme as 200 million. By way of the years, many e-commerce plattypes have provided a platform for these artworkisans to empower them And provides them The vanity to earn their livelihood.
One such startworkup is Niiyaa, which has gone The further mile to uplift the lives of the ARTisan Group In a quantity of pockets of the world.
Niiyaa is the brainchild of Aditi Tewari and Anurag Shrivastava. The founders startworked the hunt to convey tales Inside The Sort of woven supplies to the world A whereas in the past and proceed to work in the direction of seamlessly mixing age-previous craftsmanship with trendy sensibilities to cater to A worldwide viewers. Each of them have a imaginative and prescient of weaving A supplies of strong human connections through their work.
The e-commerce platform goals to convey textiles with optimum utility and extreme quality to An monumental pool of viewers globally and, in flip, make artworkisans a mannequin Inside themselves. Niiyaa is on a mission to showcase artworkisans’ work globally and uplift their community’s lives. It is devoted to creating the Indian and worldwide community of creators and consumers Inside the space of handcrafted luxurious.
Niiyaa works with All Sorts of artworks- tie and dye, block printing, hand painting, embroidery, and weaving. One type is indigenous artworkisan communities throughout the globe who work regionally Inside their villages (principally inaccessible places).
“We usually respect the native-ness of the artwork And do not intrude Tons with The colours and the motifs. Every handmade piece has A narrative To inform, A narrative of their custom, historic previous, and the feelings they carry whereas producing the piece, and the itemizing is countless. We exist To inform their tales and flaunt their work,” Tewari, co-Founding father of Niiyaa, tprevious The Logical Indian.
“Second Type of artworkisans are These working full time. They work with All Sorts of artwork and are genius at fusing numerous artworks. Group of in-house designers work exhausting with both Kinds of artworkisans to make thrilling and unusual one-of-a-type merchandise,” Shrivastava added.
Uplifting The ARTisan Group
The startworkup has ventured into the artworkisanal world and The clients throughout the globe with over 15 signature handcrafts. The artworkisans get their Justifiable share a lot earlier than the product attaines The client. Niiyaa is taking The hazard of carrying the inventory To Make constructive that the artworkisan partworkners are insulated from market fluctuations and monetise properly forward of time.
The e-commerce platform is working to create A popularity As a Outcome of the world’s largest artworkisanal platform, in flip making these craftsmen a mannequin Inside themselves.
“We’re on a mission to showcase their work globally and thus to uplift the lives of the ARTisan Group In a …….