The Startup That’s Helping E-Commerce Unlock Growth Through Text Marketing – Forbes

Young Adults Texting

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While the pandemic accelerated online shopping, the platforms people use to make purchases is also changing. Shopping online is no longer reserved for the desktop: 56% of Gen Z makes purchases from their phone, according to a recent Prosper Insights & Analytics Survey.

Prosper – Smartphone Activities-Making A Purchase

Prosper Insights & Analytics

Retailers are responding to this accordingly, by reaching customers on new platforms. With text being the dominant method of communication on mobile, it only makes sense that brands take advantage of this critical medium. While text marketing is still an emerging sector, that same Prosper Insights & Analytics Survey found that 39% of US adults have already received text messages from brands with special offers.

Prosper – Smartphone Receiving Text Messages With Special Offers

Prosper Insights & Analytics

Postscript is at the forefront of SMS marketing and is one of the most advanced players in the space. With advanced features such as campaign automatization, compliancy integration, and subscriber growth strategies, Postscript is building a robust offering that allows brands to leverage SMS marketing for growth. Forbes recently named the company a Next Billion Dollar Startup, further validating the opportunity ahead for the business.

I recently had a chance to sit down with Postscript co-founder and CEO Adam Turner to discuss the changing retail landscape and how text fits into the marketing ecosystem.

Gary Drenik: Tell me about your background and what led you to start working on Postscript.  

Adam Turner: Before starting Postscript, I was working at StackCommerce with Alex Beller, one of my co-founders. StackCommerce runs white-labeled e-commerce stores for publishers like CNN and Mashable. I was responsible for product management and growth through driving traffic to their sites. This was my first time working with native commerce and looking back, it was pivotal for me as we began Postscript because I had a clear understanding of what e-commerce businesses needed to be successful. 

One of our tasks was maintaining this email list that had about six million people on it. Our click-through rate was decreasing over time while our mobile interaction rate had jumped from 50% to about 70%. This made me realize that the shift to mobile was here, and is what inspired us to start Postscript. 

Postscript is an easy-to-use SMS platform that enables Shopify stores to create and send SMS messages and drive new revenue with texts, gifs, and more. We provide tools to help businesses grow their subscriber list, automate their marketing and best utilize their existing data. We also handle all legal components ensuring everything is opt-in, legally compliant, and spam-free. Today, we have over 5,000 customers, have grown from a team of 60 to almost 200 in just the last 8 months and were recently the only marketing company …….

Source: https://www.forbes.com/sites/garydrenik/2021/11/23/the-startup-thats-helping-e-commerce-unlock-growth-through-text-marketing/