Tailored Digital Ads and E-commerce: Ad Spend Growth Drivers – Radio & Television Business Report
Summary
Promoting expenditure by over-the-counter (OTC) healthcare fashions in 13 key markets as decided by Zenith will increase by 7.6% in 2022 and 5.0% in 2023.
That key discovering Might be Current in Zenith’s newly launched Enterprise Intelligence – OTC Healthcare report, and it says this progress Shall be pushed by Tailored digital mannequin advertising, As properly as to efficiency advertising driving visitors to OTC ecommerce platforms.
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Promoting expenditure by over-the-counter (OTC) healthcare fashions in 13 key markets as decided by Zenith will increase by 7.6% in 2022 and 5.0% in 2023.
That key discovering Might be Current in Zenith’s newly launched Enterprise Intelligence – OTC Healthcare report, and it says this progress Shall be pushed by Tailored digital mannequin advertising, As properly as to efficiency advertising driving visitors to OTC ecommerce platforms.
Source: https://www.rbr.com/tailored-digital-ads-and-e-commerce-ad-spend-growth-drivers/