Survey reveals impact of video on e-commerce – Chain Store Age
Summary
Retailers can gain a number of different benefits by integrating video content into their e-commerce efforts.
According to a new global consumer survey from online video platform provider Brightcove, nearly half (48%) of those surveyed reported that videos increase confidence in their online purchase. Slightly more than half (51%) of respondents said video content produced by other customers is the most trustworthy type of video,
Meanwhile, seven in ten respondents said that havin…….
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Retailers can obtain Pretty A pair Of numerous advantages by integrating video content material into their e-commerce efforts.
Based mostly on A mannequin new worldwide storeper survey from on-line video platform supplier Brightcove, nearly half (48%) of these surveyed reported that movies enhance confidence Of their on-line buy. Barely Greater than half (51%) of respondents said video content material produced by completely different clients Might be the most reliable Sort of video,
In the meantime, seven in ten respondents said that Accessing video in An interinternet-based buy helps them To raised understand the product or expertise They’re storeping for. The product packages The very biggest proportion of respondents cited as being enhanced by on-line video entry are storeper electronics (81%), toys and video games (80%), and DIY (devices/supplies) (78%). Conversely, the product class cited by The backside proportion of respondents (38%) was grocery (meals/bevperiodge).
The survey additionally reveals that movies Want to be responsive And cargo immediately on any system So as To maintain The eye of the viewer. Whereas 91% of respondents really feel extra assured in A buy order made on a mannequin’s internet website or market than on social media, almost half (46%) of respondents report That they will wait Not than two seconds for a video to load on a mannequin’s internet website, and 64% will wait Not than 4 seconds.
Other fascinating end outcomes embrace:
- 36% of respondents really feel that video is most useful in discovering new merchandise as they store on-line.
- In an e-commerce setting, The Commonest Kinds of video being watched by respondents are product demonstration/how-to movies (54%) and product overview/element movies (45%).
- One in 5 respondents has attended a staystream or digital storeping expertise, and over half of this group have made A buy order As a Outcome of of attending. Respondents who spend In all probability the most on-line are A lot extra work togetherd with stay events. Over one-quarter of these respondents have attended a stay storeping expertise, and 80% of this group has made A buy order.
Surveys current staystream, video maintain promise for e-commerce
Based mostly on a current research by social media administration options supplier Sprout Social, which surveyed of 1,000 U.S. consumers about how they plan to carry out social storeping in 2022, </…….
Source: https://chainstoreage.com/survey-reveals-impact-video-e-commerce