Short-Form Video Storms China E-Commerce – How Brands Should React – BeautyMatter


After the update of the content section, a number of merchants have very clearly felt the tremendous growth of store traffic and orders. According to public data, as of November 2021, one-third of the orders on Taobao (directly and indirectly) came from “Guang Guang” community seeding.

In addition, Pinduoduo has also started to increase its efforts in the short-form video track. Pinduoduo has upgraded its short-form video section to the first-level entrance at th…….


After the replace of the content material part, Pretty A pair of retailers have very clearly felt the super progress of retailer visitors and orders. Based mostly on public knowledge, as of November 2021, one-third of the orders on Taobao (immediately And by no means immediately) acquired here from “Guang Guang” group seeding.

As properly as, Pinduoduo has additionally started To enhance its efforts Inside the brief-type video monitor. Pinduoduo has upgraded its brief-type video part to The primary-diploma entrance On The underside of its app entrance homeWebsite—Duo Duo Video. However the video content material is unrelated to e-commerce; Instead, It is Full of leisure content material. Market hypothesis is that Pinduoduo Desires to enhance the size of time clients use its app by way of the video part. In any case, the sizeyer clients primarytain, the extra probably They’re To transform into buying for clients.

What can brief-type movies convey to fashions?

Upgrading The first product picture to brief-type video can enhance An factor of the conversion into retailers. In contrast with The conventional Stpricegy of introducing merchandise with static pictures, brief-type video can current A lot extra intypeation in A faster time span. Vividly introducing a product’s traits and features to clients additionally creates a deeper impression. In contrast with footage, video can prosizey the size of time clients Carry on the product description Website and promote product conversion.

The general supervisor of Taobao’s content material ecosystem division has talked about that Taobao will proceed To enrich media-based content material, and brief-type movies, as Definitely one of many extremelights, are launched with The biggest depth. At current, Taobao’s brief-type video content material is getting extra properly-appreciated and has a constructive influence on gross sales. Public knowledge displaying thOn the conversion price of the brief-type video part is as extreme as 70% or extra.

Watch mannequin Casio has been laying out Taobao brief-type movies since 2020, and presently publishes Greater than 20 brief-type movies Daily. “In contrast with The conventional graphic type, brief-type movies unfold intypeation extra effectively. Our earlier biggest pertypeance of A quick video can convey Greater than 80,000 RMB gross sales in a single month. We do not Think about the gross sales conversion from brief-type movies, however The advantages of appeal toing visitors and return buys,” in accordance to Casio’s advertising chief.

Through the 2021 March 1 to March 8 Queen’s Day advertising campaign, the Quantity of Casio official flagship retailer’s Daily brief-type video information visitors exceeded general visitors in February. Inside eight days, brief-type video information visitors accounted for 7.54% of retailer visitors, up 96.9% from the earlier month.

Short-type video has the official visitors assist of e-commerce plattypes, Which might enhance retailer publicity. At current, conventional e-commerce plattypes have hooked up good significance to brief-type video content material, and JD.com has a visitors choice For prime-extreme quality brief-type video. After retailers add brief-type movies to JD.com, official reviewers will label some brief-type movies …….

Source: https://beautymatter.com/articles/short-form-video-storms-china-e-commerce-how-brands-should-react

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