Personal Care Brand-Laifen Achieved Thrilling Results During The 618 E-commerce Shopping Festival 2022 – PR Newswire
Summary
618 is one of the significant shopping festivals in China, similar to Amazon Prime Day. According to data collected by retail market consultancy Syntun, this year China’s e-commerce platforms brought in USD104 billion (RMB695.90 billion) in sales during this year’s 618 shopping festival, an increase of 20.3% over last year’s number, the steady growth rate since 2020. However, some promising category brands continue to shine, and Laifen is one such.
So, let’s take a quick look at Laife…….
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618 Is Amongst The numerous vital buying pageants in China, Simply like Amazon Prime Day. Based mostly on knowledge collected by retail market consultancy Syntun, this yr China’s e-commerce platforms launched in USD104 billion (RMB695.90 billion) in gross sales all by way of this yr’s 618 buying pageant, An enhance of 20.3% over final yr’s quantity, the regular progress price since 2020. However, some promising class fashions proceed to shine, and Laifen is one such.
So, let’s take A quick Take A look at Laifen’s achievements.
Laifen
‘s Achievements of 618 E-commerce buying pageant
From Might 30 to June 18, The complete gross sales income of all platforms was As a lot as $24.9 million, Laifen purchased over 300,000 mannequins of extreme-velocity hair dryers in 2022, 618 E-commerce buying pageants in China. Sales income from official stay streaming primeped over $8.94 million. On The identical time, market penetration from official stay streaming exceeded 36%.
The primary Laifen Tmall 618 E-commerce Sales Achievement
Based mostly on statistics from Tmall, Laifen ranked 1st among particular personal care biggest-promoting fashions. Additionally, Contained in the quick-rising mannequin at-house equipment class, Laifen is The one first hair dryer mannequin whose yr-on-yr income progress exceeded 6200% with An enhance of over $8.94million. What’s extra, Laifen swift hair dryer turned The one super biggest-vendor hair dryer mannequin with a gross sales quantity of over 100,000 mannequins. In consequence, its market penetration exceeded 12% Inside the hair dryer enterprise.
The primary Laifen JD.com 618 E-commerce Sales Achievement
One other statistic from JD.com confirmed Laifen ranked 1st among particular personal care biggest-promoting fashions. Additionally, the market penetration exceeded 40% Inside the hair dryer enterprise.
The first Laifen Douyin(TikTok China) 618 E-commerce Sales Achievement
As properly as, Laifen’s gross sales efficiency on Douyin(TikTok China) also achieved vital success. Douyin(TikTok China) reported that Laifen swift hair dryer was In all probability The biggest-promoting shopper electronics and way of life house merchandise. During Douyin(TikTok China) 618 E-commerce buying pageant, The complete Number of stay streaming audiences from Laifen exceeded over 90 million viewers, and buyer engagement enhanced to over 2.2 billion.
Conclusion
In current occasions, Inside the context of consumption upgrades And residential equipment tendencies, the demand For prime-tech hair dryers has Discover your self to be More and more extra vigorous, and rivals is fierce. However, with innovation and integration, Laifen has gained growing buyer notion and assist. As a Outcome of of The latest know-how and affordable worth, Laifen achieved An thrilling gross sales efficiency Inside the 618 E-commerce buying pageant, which proved its strong power Inside the hair dryer enterprise.
(Notice: knowledge sources come from Tmall Rating Itemizing, Tmall enterprise advisor, JD small house equipment open platform, Sz.jd.com, TikTok China …….