Now accepting applications: E-commerce development program aims to help minority-owned small businesses in Columbia – WLTX.com


A program in Columbia is accepting applications to help minority-owned small businesses develop their digital presence.

COLUMBIA, S.C. — There’s a program in Columbia looking to help minority-owned small businesses jumpstart their e-commerce.

This week, business owners can apply to be a part of the Sokoni Launchpad E-commerce Development Program.

The USC Columbia Techn…….


A program in Columbia is accepting purposes To assist minority-personaled small companies develop their digital presence.

COLUMBIA, S.C. — Tright here is a program in Columbia Making an try To assist minority-personaled small companies jumpstart their e-commerce.

This week, enterprise house personalers can apply to be An factor of the Sokoni Launchpad E-commerce Enchancment Program.

The USC Columbia Know-how Incubator, Sokoni and Wells Fargo have partnered to create This method. Sokoni is a platform by 37 Oaks, which has An interinternet-based mostly college based mostly out of Chicago.

Kate Stewart, program and communications director On the USC Columbia Know-how Incubator, and her group have opened purposes for the second cohort of program.

Based on the 37 Oaks internet website, the six month program “provides small, product-based mostly enterprise house personalers The prospect to promote merchandise on our e-commerce market; seven 37 Oaks University packages; month-to-month 1:1 teaching durations and again-finish administrative, advertising, operations, warehouse & logistic assist.”

The program is open particularly for minority-personaled companies Inside the Columbia space. 

“We noticed that want that was On the market and it wasn’t being served, so we stepped in to serve To Guarantee we’re approaching every thing from A numerous and inclusive standpoint,” Stewart said Regarding the mission behind Specializing in minority-personaled companies.

Stewart said highlighting numerous companies Inside the Columbia space Is important, as a Outcome of typically they go unnoticed.

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“These companies are right here in Columbia And no-one is Aware of Regarding them,” she said.

Teresa Tidwell-Smith personals the candle-agency Significant Embraces. She participated in This method final yr and effectively graduated. 

Tidwell-Smith started her candle enterprise after spfinishing 30 yrs Inside the journey enterprise. First as a flight attfinishant, she finally turned a journey agent. When the COVID-19 pandemic hit and her consumers weren’t In a place to journey, she captured the scents of their favourite places in candles.

“Launching a product, I had no idea what I used to be doing initially,” Tidwell-Smith said. “So As quickly as I found Sokoni and realized it was linked to USC, it was a win -win.”

Tidwell-Smith was In a place To interrupt into e-commerce Because of This method. She says this assisted practice her what she wouldn’t have acknowledged The biggest Technique to do on her personal. For minority-personaled companies, she says this program Is notably useful.

“It’s Important as a Outcome of it assists The metropolis. It assists everyone, our residents, our cities actually see the large array of expertise We now have right here in Columbia,” Tidwell-Smith said.

“As everyone is Aware of, It is 2022 and on-line and e-commerce and every thing Collectively with your telephone or computer systems or digital media Is flourishing,” Stewart said.


Source: https://www.wltx.com/article/news/local/development-program-to-help-minority-owned-small-businesses-south-carolina/101-d0fb853b-d6f5-47cd-9f9c-6b2dceec9de3

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