Nestle aims to generate quarter of total sales from e-commerce by 2025 – Reuters
Summary
The company’s logo is seen at a Nestle plant in Konolfingen, Switzerland September 28, 2020. REUTERS/Arnd Wiegmann/File Photo
Nov 17 (Reuters) – Nescafe coffee maker Nestle (NESN.S) on Wednesday said it expects to nearly double i…….
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The company’s logo is seen at a Nestle plant in Konolfingen, Switzerland September 28, 2020. REUTERS/Arnd Wiegmann/File Photo
Nov 17 (Reuters) – Nescafe coffee maker Nestle (NESN.S) on Wednesday said it expects to nearly double its e-commerce sales to 25% of its group total by 2025 by increasing marketing and technological investments.
“We plan to take (e-commerce) sales from about 13% in 2020 to 25% by 2025,” Bernard Meunier, head of Nestle’s strategic business units and marketing and sales, said at its investor meet.
This will be achieved by increasing marketing investment in digital to 70% by 2025 from 47% in 2020, he added.
Reporting by Siddharth Cavale in Bengaluru; Editing by Jan Harvey
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