Meet Obsess, The Company Powering An Immersive E-Commerce Revolution For Holiday And Beyond – Forbes
Summary
Charlotte Tilbury Holiday Virtual Beauty Gifting Wonderland, powered by Obsess
Obsess
Experts predict that digital revenue in the U.S. for the 2021 holiday season will surpass the $200 billion mark for the first time ever. And when consumers do go online, they’ll enjoy a vastly different experience as retailers elevate their e-commerce sites to include immersive, interactive, 3D experiences. Front and center in that effort is Neha Singh, who is c…….
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Charlotte Tilbury Holiday Virtual Beauty Gifting Wonderland, powered by Obsess
Obsess
Experts predict that digital revenue in the U.S. for the 2021 holiday season will surpass the $200 billion mark for the first time ever. And when consumers do go online, they’ll enjoy a vastly different experience as retailers elevate their e-commerce sites to include immersive, interactive, 3D experiences. Front and center in that effort is Neha Singh, who is combining her expertise in engineering and fashion to reinvent the way brands engage and consumers shop.
Reinventing The Way Consumers Shop Online
Obsess founder and CEO, Neha Singh
Neha Singh
Singh is the former Google software engineer, fashion design student, Vogue executive and now founder and CEO of Obsess. Combining her technology expertise with her passion for fashion, she has created an experiential e-commerce platform — effectively tossing the grid structure to the curb and replacing it with an immersive, 3D virtual environment that realistically replicates an actual store; one that is shoppable and enables online customers to experience the sights, sounds and camaraderie of in-real-life shopping.
And it works: Recent traffic, engagement and conversion data collected by Obsess show that brands as diverse as American Girl, Charlotte Tilbury, even NBCUniversal and theSkimm – are reaping the benefits.
Reaching More Customers
Inside American Girl Place
American Girl
Not everyone can travel to New York City to experience the American Girl flagship store. Well, actually now they can – virtually. American Girl Place is a series of experiences embedded in the brand’s website that allow consumers anywhere in the world to explore the brand’s stores, interact and shop from their computers or mobile devices.
The entrance to the interactive, virtual museum for kids inside American Girl Place
American Girl
American Girl fans can virtually visit stores in New York City and Chicago, navigating through different floors and true-to-life product displays. Adults are guided to a shoppable experience where they can purchase dolls and accessories and even book birthday parties, while children are led to an interactive museum experience where they can watch “funucational” videos and learn about their favorite dolls.
“This is about increasing the ROI on your retail real estate because now so many more people can visit the store even if they can’t make it to New York City,” says Singh. “All the effort that the virtual merchandising teams are putting in is now being experienced by a much broader audience.”
Opening Retailers’ Doors to The Metaverse
The metaverse is just the next version of the internet, according to Singh. “First it was just text, then images, then videos. Now hardware on our mobile devices and computers …….