E-commerce

How to stay ahead in the e-commerce battle for customers – Retail Customer Experience

Summary

Online retailers haven’t had it easy in the past year or so, but they’re really going to have their work cut out for them in Q4.

Online retailers haven’t had it easy in the past year or so, but they’re really going to have their work cut out for them in Q4. As a result of the pandemic, the already-crowded marketplace is shaping up to become even more competitive as the holidays approach.

When sales plummeted last year, companies that relied on business partners to sell their goods…….

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Online retailers haven’t had it easy in the past year or so, but they’re really going to have their work cut out for them in Q4.

Online retailers haven’t had it easy in the past year or so, but they’re really going to have their work cut out for them in Q4. As a result of the pandemic, the already-crowded marketplace is shaping up to become even more competitive as the holidays approach.

When sales plummeted last year, companies that relied on business partners to sell their goods to consumers (B2B2C) were forced to take drastic steps to survive. Many opted to cut out the middleman to trim costs and boost profits. This wholesale shift in marketing strategies spawned a host of new direct-to-consumer (D2C) retailers – all vying for the same customers.

Since consumers have more choices than ever, it’s imperative for web retailers to make sure their online storefront stands out in the crowd. That takes a powerful, seamless user experience (UX) backed by a solid technical platform.

Here are some strategies that can help you keep customers knocking to your digital door.

Focus on the user experience

Make sure the welcome mat is out when consumers enter your online store. Look at your site critically, as a first-time visitor might. What’s the first impression? Does it align with your brand as a company? Is the design intuitive, friendly and functional? Ease of use is an absolute must. Customers need to feel comfortable, not intimidated and overwhelmed by choices. Newcomers especially should be able to find what they want quickly and easily.

The main focus should be on the feature set that addresses and solves the business use case while serving the customer. Whether your designers are in-house or outside contractors, their main focus is to keep your customers’ needs front-and-center.

Personalization is key to making visitors feel welcomed, appreciated, and encouraged to come back. A relevant, dynamic user experience that adapts to your customer’s preferences and selections will ensure they’re not overwhelmed with irrelevant information. Some of the best ways to do this is through initiatives like conditional content, custom content for each site visitor, and progressive profiling, which is a data gathering tool to learn more about your customers with each site visit.

Stress stability and scalability

The technical platform of an e-Commerce site is just as important as a solid, customer-centric design. Today’s users have come to expect speed, performance, and stability. No matter how much consumers like your products, they want pages that load immediately, with interfaces that allow optimal ease-of-use when placing an order. Even your most passionate followers will give up if they are asked to wait too long when interacting, let alone if the site crashes when traffic peaks.

Ensuring the alignment between strong design and technology requires a lot of work behind the scenes, especially as a business grows. The …….

Source: https://www.retailcustomerexperience.com/blogs/how-to-stay-ahead-in-the-e-commerce-battle-for-customers/

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