How GoodCarts Is Helping Purpose-Driven E-Commerce Stores Scale Their Impact – Forbes
Summary
GoodCarts is an innovative new platform for mission-driven ecommerce stores to build loyalty, scale … [+] their impact, and gain new customers for free.
GoodCarts
GoodCarts is an innovative new platform for mission-driven e-commerce stores to build loyalty, scale their impact, and gain new customers for free.
Purpose-driven e-commerce stores sign up FREE, when customers make a purchase, they get access to an exclusive discount for oth…….
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GoodCarts is an innovative new platform for mission-driven ecommerce stores to build loyalty, scale … [+]
GoodCarts
GoodCarts is an innovative new platform for mission-driven e-commerce stores to build loyalty, scale their impact, and gain new customers for free.
Purpose-driven e-commerce stores sign up FREE, when customers make a purchase, they get access to an exclusive discount for other shop-for-good stores in the GoodCarts network.
I caught up with CEO Steven Clift to learn more.
Afdhel Aziz: Steven welcome! Please tell us a little about what GoodCarts is and how the idea started?
Steven Clift: GoodCarts is a radical new way for e-commerce stores to grow their sales and social impact with zero customer acquisition costs. It’s free for brands.
We’re powered by our member brands who have embraced post-purchase cross-promotion! Conscious consumers earn discounts and discover brands that give back. Our post-purchase “recycled traffic” model has even grown into an active community of like-minded impact entrepreneurs.
Since the launch of our Shopify app a year ago, GoodCarts quintupled its membership and greatly accelerated growth with the global explosion of e-commerce activity.
We started several years ago when founder and entrepreneur Chris Dykstra had an idea to create a platform where impact entrepreneurs could promote each other and grow their profits and the impact economy as a whole. Talk needed to be followed up with action and GoodCarts was born.
Post-alpha, I was recruited to lead a “stealth beta” through to our big public launch with our Shopify app in late 2020.
Our “grow together, win together” story is now a reality and is taking off.
Steven Clift, CEO of GoodCarts
GoodCarts
Aziz: Congratulations on reaching 100 member brands! Can you share some of them so we can get an idea of who is on the platform?
Clift: Sustainable products and processes, Fair Trade, buy-one-give-one, social enterprises, B Corps — these are all categories of retail that make a positive social impact.
GoodCarts is proudly celebrating the milestone of surpassing more than 100 purpose-driven retailers in our e-commerce network. GoodCarts makes it easy for retailers to share the love and for conscious consumers to discover new ways to shop their values.
This image is a sample from our discounts page. After consumers check out from member stores, they earn access to this page to discover other GoodCarts member stores.
We are so inspired by the Impact Stories shared by our members in our new showcase. These founders, their teams and their brands make a tangible impact each and every day.
Member stores include: