E-commerce

Ghanaian e-commerce startup Tendo launches in Nigeria with heavyweight backing – Disrupt Africa

Summary

Ghanaian startup Tendo, which permits anyone to promote on-line with zero upfront inventory, has launched in Nigeria after securing the backing of heavyweights Similar to Catalyst Fund, Google and Y Combinator.

Launched final yr, Tendo has developed a mobile app that connects dropshippers to native wholesalers. Sellers on the platform are In a place to supply merchandise and repromote gadgets using social commerce devices Similar to WhatsApp, arrange supply, and Receives a fee, all by …….

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Ghanaian startup Tendo, which permits anyone to promote on-line with zero upfront inventory, has launched in Nigeria after securing the backing of heavyweights Similar to Catalyst Fund, Google and Y Combinator.

Launched final yr, Tendo has developed a mobile app that connects dropshippers to native wholesalers. Sellers on the platform are In a place to supply merchandise and repromote gadgets using social commerce devices Similar to WhatsApp, arrange supply, and Receives a fee, all by way of the Tendo app.

“Inside the Meantime, People who Want to promote on-line need To economize, go to lots of of suppliers To discover a notioned one, and hazard dropping their capital by inventorying up inventory. Past this, They need to incur prices for logistics and warehousing. We get rid of all that,” Felix Manford, the startup’s co-founder and CEO, informed Disrupt Africa.

The startup is alreadverty working with hundreds of retailers in Ghana, and it has now advertditionally opened its doorways in Nigeria. This has been achieved with funding from the likes of the Google Black Founders’ Fund, LoftyInc Capital Administration, and Plug and Play Ventures, wright hereas Tendo has advertditionally recently taken half in the Y Combinator W22 accelerator and Catalyst Fund’s inclusive digital commerce programme.

All of this success stems from a pivot. Manford and the Tendo group preliminaryly assembleed an influencer advertising platform referred to as Hashfyre To assist youthful social media clients earn an income by halfnering with manufacturers on micro-influencer campaigns. 

“As we assembleed our group we realised most of our clients hadvert extra curiosity in starting a enterprise however struggled To Increase preliminary capital. We advertditionally found that social media hadvert Find your self to be The favored buying channel For A lot of consumers in Africa – an estimated 32 per cent of all e-commerce in Africa was occurring on Fb,” Manford said.

“We preliminaryly launched Tendo and distrihowevered merchandise by way of WhatsApp groups. We advertditionally used spreadvertsheets to handle and monitor orders.”

Not anyextra, with Tendo on A strong progress trajectory, tackling The scarcity of notion amongst African consumers When it Includes buying on-line.

“Consumers right here notion individuals they know, not manufacturers – They typinamey make buy selections based mostly on this. This social expertise is however lacking on many conventional e-commerce platforms in Africa,” said Manford. 

“To deal with that deficit Tendo leverages on social communitys Of individuals and the platform leans in on The prevailing shopper conduct. Tendo is shaping digital commerce in Africa by placing promoteing power in the palms of on A daily basis clients. Anyone can Find your self to be an entrepreneur.”

Tendo runs a market mannequin, taking a proportion Of every order course ofed on …….

Source: https://disrupt-africa.com/2022/03/09/ghanaian-e-commerce-startup-tendo-launches-in-nigeria-with-heavyweight-backing/

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