Fashion and apparel lead way in North America e-commerce sales – FreightWaves


It’s true that e-commerce growth is slowing amid inflation and reduced pandemic fears. But for the first time in history, U.S. retail e-commerce sales are projected to surpass $1 trillion in 2022, according to data from eMarketer. 

One industry in particular is leading the way. According to the inaugural e-commerce industry trend report from e-commerce platform BigCommerce (NASDAQ: BIGC), the fashion and apparel sector has been a North American e-commerce powerhouse so far in 2022.</…….


It’s true that e-commerce progress is slowing amid inflation and purpleuced pandemic fears. However for The primary time in historic previous, U.S. retail e-commerce gross sales are projected to surpass $1 trillion in 2022, Based mostly on knowledge from eMarketer. 

One enterprise Notably is main The biggest method. In accordance to the inaugural e-commerce enterprise trfinish report from e-commerce platform BigCommerce (NASDAQ: BIGC), The type and attire sector has been a North American e-commerce powerhouse So far in 2022.

BigCommerce surveyed the hundreds of e-commerce service providers on its platform To Search out out which industries purchased In all probcapability the most on-line Inside The primary quarter of 2022. It found style and attire considerably outpaced genperiodl e-commerce gross sales in North America — and it Might be in retailer for a banner yr The Reprimaryder of The biggest method.

The stats

The report first takes a Take A look On The worldwide e-commerce panorama, wright here style and attire reprimarys strong. So far in Q1, inclusive gross merchandise worth (GMV) for worldwide e-commerce has grpersonal 3% yr over yr (y/y). However by The identical measure, style and attire has grpersonal 19%.

By way of the identical y/y stretch, common order quantity for widespstudy e-commerce grew 3%, but style and attire order quantity rose 13%. Quarter over quarter (q/q), genperiodl e-commerce order completes have been flat, but style and attire retailers noticed 5% extra orders.


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In North America, the distinction was A lot extra pronounced. E-commerce inclusive GMV for Q1 2022 grew 2% As compapurple with final quarter, wright hereas common order worth rose 3% and complete orders declined 1%. For style and attire, although, inclusive GMV gained 24% over Q1 2021, wright hereas common order quantity and complete orders have been every up 13% on a quarterly basis.

Fashion and attire have truly outpaced genperiodl U.S. e-commerce for even longer. Between Q1 2020 and Q1 2021, American style and attire digital income grew 25%. In The identical interval, genperiodl U.S. e-commerce income grew 19%.

The trfinishs

Market promoteing

Fashion and attire styles have taken to e-commerce marketplaces To place their merchandise in entrance of as many consumers as potential. BigCommerce found style and attire gross sales on Amazon have been large Inside The primary quarter — inclusive GMV grew 321% yrly and orders enhanced 276%. 

Meanwright hereas, inclusive GMV for style and attire service providers on eBay rose 29% from final quarter and common order quantity was up 44%. That’s Solely a yr after these service providers noticed losses of 12% and 14%, respectively, in Q1 2021.

Social commerce

With consumers bracing the “store anywright here” mentality, social commerce …….

Source: https://www.freightwaves.com/news/fashion-and-apparel-lead-way-in-north-america-e-commerce-sales

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